I am always pleased when I find a diamond in the rough among the mostly mundane workplace news items delivered to my inbox each day by Google News. Such was the case last week when I received this press release announcing "Big Companies = Happy Employees, Study Indicates."
The study in question is a pretty expansive one by Canadian-based The Beacon Group, an HR services firm that tracks employee engagement and satisfaction at hundreds of companies worldwide. For this study, they surveyed over 30,000 employees from companies in Canada, the U.S., and Mexico over the past five years.
According to their findings, "Companies with more than 1,000 people scored marginally better than smaller corporations in the category of 750 employees or 500 employees or less." Satisfaction was defined based on four categories: management support and quality, future career development, compensation, and work environment and co-workers.
The key word in the above statement is "marginal." Companies with over 1,000 employees scored a 2.67 in satisfaction, compared to 2.64 for those with fewer than 1,000 employees. The PR Web release announcing the survey findings also plays devil's advocate, citing The Beacon Group's Vice-President of Product Planning&Development as saying,
Employees at smaller companies may feel they have greater control over their role in the organization and workplace environment. This can translate into more critical scores in employee surveys, where employees at larger companies may have become complacent about their ability to shape their workplace environment.
This viewpoint gets at some of the research I've assembled to make the counter-argument – that employees at small and midsize firms are generally happier than their counterparts at larger firms. Check out these sources that make this case from varying perspectives:
- "A small company controls its destiny. Each employee's impact is seen, felt, heard. Each action has a direct impact on the company and each of their colleagues." – Zane Safrit, former CEO of Conference Calls Unlimited, on SmallBizSurvival
- "Small companies act in a personal way, treating people the way they'd like to be treated. Small companies act like people; people who work there get respect and autonomy, and so employees are happy." – Job Pundit blog
- "Letting employees pick when they work is small businesses' blessing." – Jennie L. Phipps, Bankrate.com
- "The small business advantages already discussed (Connecting people to purpose; Effective communication; Timely decision-making; Customer intimacy) when explained very carefully to all candidates, can provide a great draw to the most talented prospects" – Skip Reardon, Be Excellent blog
- "Some of the other companies that [Bo] Burlingham examines are small giants because their management teams realize they would be nowhere if not for their dedicated employees. Norm Brodsky, owner and CEO of Brooklyn, New York-based CitiStorage, a records-storage business, brought in grief counselors after the 9/11 attacks and sponsored a companywide basketball tournament to raise employees' spirits. The result is a business in which employees reach out to clients so well that some clients have placed orders intending to raise the workers' "box counts" (the number of stored boxes) to the next level, at which point Brodsky pays out bonuses." – Winning Workplaces Executive Director Mary Corbitt Clark, on the book Small Giants: Companies That Choose to Be Great Instead of Big
- "Fenn profiles Dayton, Ohio-based upscale grocer Dorothy Lane Market. She notes the unusual practice the company's CEO, Norman Mayne, has undertaken for the past 20 years, based on a suggestion from a 16-year-old cashier: talk to each new hire about Dorothy Lane's company culture, customer retention and competition. Fenn notes that although this training program costs the organization $25,000 annually, it results in a part-time employee turnover rate of 20 to 30 percent – far below the industry average of 100 percent." – Mary Clark again, on a company Donna Fenn covers in her book Alpha Dogs: How Your Small Business Can Become Leader of the Pack
I could go on, but I'd love to read your take. When it comes to employee engagement best practices and team building, why are smaller firms better than the big boys? Or, if you're a fan of research such as the new survey by The Beacon Group, why are larger companies better than smaller ones?
Let's keep this debate going – please comment below.
For generations, when businesses have identified the need for people to work in concert with each other to achieved a collectively desired outcome, the result has been the formation of a team – and workplace team building to keep teams cohesive, motivated, and productive. Even among the innovative small firms that Winning Workplaces and The Wall Street Journal have honored for successfully using employee engagement to meet strategic and financial goals, the go-to word for this is, still, teamwork.
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