Attitude Team Building

Winning Workplaces feels almost like a parent when it comes to Seventh Generation, the company of our Best Boss Jeffrey Hollender.

Hollender's environmentally responsible household products business had annual sales of less than $50 million when we honored him in 2006, at a time when SG's progressive people practices were not widely known; by June 2009, when he named his successor as CEO, that figure had grown to more than $1 billion. SG recently started airing national TV spots, showing that they're definitely here to stay.

And that's a good thing when it comes to not only green consumerism but sustainable business practices. Hollender has waxed on the latter topic for some time on his Inspired Protagonist blog. Now's he's bringing his leading-edge thoughts to the masses through his new book The Responsibility Revolution: How the Next Generation of Businesses Will Win.

I just received an advance copy of the book and am looking forward to digging into it. You can read the first chapter of it for FREE by visiting Hollender's website.

Related: The forward in The Responsibility Revolution is by Peter Senge, a highly respected author in the area of how to improve employee engagement and workplace team building. We referenced Senge in the Executive Summary of our 2007 Top Small Workplaces Data Report – see page 5 of this pdf.

Comments for Read the First Chapter of Best Boss Jeffrey Hollender's New Book

Monday, May 3, 2010 by Susan:: Thanks for sharing and linking to the book chapter! I have enjoyed your writing on employee engagement, and am learning a lot from the practices you share on the top small workplaces. I am sharing www.winningworkplaces.org with my colleagues. Thanks again!