My fellow Drake University alum Jennie Dorris – a former entrepreneur who founded the Internet-based Knot.magazine – penned a powerful, firsthand account this week for Denver's 5280 magazine on how the recession has "fused" her workaholic tendencies into her definition of self.
Although she speaks from the point of view of a freelance writer, I think even folks who are content working for someone else, and not being in business for themselves, can relate to the symptoms of burnout Jennie describes.
Just as some economists are predicting that we need to get used to the idea of a "new norm" of unemployment at or above 10% and extremely slow GDP growth, I worry that employees and independent contractors, not to mention the newest generation of entrepreneurs, will need to accept the new norm that sacrifices personal/family commitments and involvement and even investment in their communities in the name of work – including, as Jennie says, the overwhelming pressure to say "Yes" to every opportunity.
Ironically, even though – speaking of new norms – the focus in employers both large and small these days is on goal completion and showing bottom line results (fueling management trends such as lean and ROWE), these same employers owe it to themselves, at the end of the day, to encourage a healthy balance with all of their stakeholders. This includes all three I mentioned above: employees and ICs and, yes, their vendors and suppliers, which lead their own workforces.
The reasons to fight back against the tide of work as redefinition of self are compelling: burned out workers are less productive and are more likely to leave given the opportunity, adding to a company's turnover costs. At a larger, societal level, their consumption by work takes away from their ability to participate in their communities (including being good consumers, which spurs economic growth), and be effective parents to the next generation of workers and consumers.
What can be done to reverse course here? Small businesses that actively manage their workplace culture and have a strong pulse on the needs of their employees, like our Top Small Company Workplace award applicants, are building safeguards to prevent burnout into their employee engagement strategies.
For example, 58% of our 2010 applicant firms offer wellness/fitness programs as part of their employee benefits. And over 80% of them offer flexible work arrangements – I blogged yesterday about some of their top practices.
These employee activities are not going to turn things around overnight, particularly if the economy worsens. But as BP is saying when it comes to their efforts on the renewable energy front, "It's a start." I happen to think it's a good start.
Related: Read our editorial on the cost of job stress.

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