How Radio Flyer Gets the Right Cultural Fit

Wednesday, June 17, 2009 by Mark Harbeke

Radio Flyer CEO Robert PasinI've written that one of the qualities of our Top Small Workplaces is a desire to hire for "fit" and "attitude" and train for skills.  But how do companies actually do this when it gets down to the nitty-gritty?

Some examples emerged in our webinar today with the CEO of one of last year's Top Small Workplaces Finalists, Robert Pasin of Radio Flyer.  In explaining how the 92-year-old, Chicago-based toy manufacturer embarked on a quest to modernize its physical work environment and profit from a change in focus, he talked about the need to "deselect" employees who were not the best fit for the company's culture.

On the other side, Pasin also said Radio Flyer had to get used to waiting to fill open positions, sometimes for more than a year, until the right person came along who would be a motivational and innovative force for the organization.

The CEO also spent some time explaining how they use 360-degree feedback surveys in several capacities for firm-wide improvement.  He said that at Radio Flyer these surveys have actually prompted employees to deselect themselves from the business.  At the other extreme, they have helped reveal employees who are ready and eager for more skills challenges and growth opportunities.

One other piece – but by no means the last or least important one – that helps here is Radio Flyer's set of core values:

  • INTEGRITY in all we do.
  • ACCOUNTABILITY to ourselves and others.
  • Passion for EXCELLENCE.
  • "Can Do" ATTITUDE.
  • Fast, friendly and effective SERVICE.
  • Having FUN, spreading smiles.

How do these values compare to the ones your organization promotes as essential to good team building and employee engagement?

Photo credit: Radio Flyer

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Comments for How Radio Flyer Gets the Right Cultural Fit

Friday, June 19, 2009 by Patrick Ahern:
Nice post. It would be interesting to know how Radio Flyer has operationalized the values and has intregrated them into critical employee and customer experiences. I bet their values would be applicable to and probably overlap with 90% of the companies in America including their competitors. If that's the case, then it comes down to Radio Flyer's employees behaving the values everyday in their job and ultimately, "outbehaving their competition".
Friday, June 19, 2009 by Mark:
Good comments, Patrick, thanks. Robert spoke a bit more to your point in the webinar. You can access the recording of it (slides and audio synced) here: http://bit.ly/1czMzf One of the last webinar slides contains contact info for Robert in case you want to follow up with him regarding how their people "outbehave" the competition.

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