In the July/August issue of Inc., Lorien Gabel, the Founder of Pingg, shares his Twitter strategy. It's an uncommon one – instead of focusing on volume of followers and flooding them with product or service links, he uses TweetDeck to track what's being said under 10 terms that matter to his business, which provides "free stylish online invites and announcements, worthy of print."
In other words, he's mainly in listen-only mode. As I've been reading more evidence that on Twitter, quality of audience matters more than quantity, I've focused on this, too.
This is how I came across many of the following thought leaders who are active on Twitter. These people have been kind enough to RT (retweet) one or more of my posts on our Twitter account. So today I return the love and post their IDs so you can check them out and follow them, too, if you wish.
I guarantee that each of these people will help you generate and execute employee engagement ideas as part of a strategy for investing in your workplace:
Kim Fabian (@TeamBuildingMD)
Twitter bio: Take your team to the top with Baltimore-area corporate team-building programs in golf, cooking, yoga, wine tasting, Spinning, scavenger hunts and more
Kevin Kennemer (@ThePeopleGroup)
Twitter bio: Company Culture Expert, Workplace Consultant, Speaker and Writer
Becky Robinson (@LeaderTalk)
Twitter bio: Writer. Blogger for Mountain State University, Leadership Development, Social Media, Mom, Homeschooler
Kelly Spors (@KellySpors)
Twitter bio: Freelance writer & former Wall Street Journal entrepreneurship reporter & blogger
(I've known Kelly since before we got started on Twitter but thought she was a great addition to this list.)
SBDC DaytonaBeach (@DaytonaBchSBDC)
Twitter bio: SBDC helps businesses become more successful. Starting business, buying business, growing business, selling business or looking for financing, we can help
Steve Roesler (@steveroesler)
Twitter bio: Designing success at the intersection of people and work
Ken Gaebler (@gaeblerdotcom)
Twitter bio: All about small business and entrepreneurship!
Pamela Grow (@PamelaGrow)
Twitter bio: The ultimate resource for the harried one-person nonprofit development office - and fundraising newbies. Author of Five Days to Foundation Grants.
Janet Morris (@JanetATHP)
Twitter bio: HP US Small Medium Business Marketing. The opinions expressed by me are not intended to be those of HP.
Peg Rowe (@pegrowe)
Twitter bio: I work with leaders and teams to increase their effectiveness and ensure alignment with the organization’s purpose,strategy and goals
Related: Our post on 10 specifically small business people to follow on Twitter.


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