This is my question to you after reading Dan Bobinski's column on three ways to impress employees on Management-Issues this week. I'm guessing you already do all of what he recommends, and probably then some, for the people who buy your products or services:
- Listen To People
- Acknowledge Their Contributions (thank them for their purchase, sales experience feedback, and/or idea)
- Be Their Advocate ("The customer is always right" is more en vogue than ever in this recession)
Why not for employees? In point of fact, we've seen that a core component of successful employee engagement strategies is the dedication to continually impress workers so they continue to bring their own dedication to the business and its goals. (This is the virtuous cycle that Rackspace Hosting Chairman Graham Weston will speak about at out our ROI of Great Workplaces Conference this fall.)
So what's your answer? How would a better impression impact customer satisfaction and retention?
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