There's an interesting new article over at HumanResourcesJobs.com that weighs investing in your workplace through employee education versus through perks like an on-site fitness center – and even bonuses.
While this piece concentrates almost entirely on the educational (tuition reimbursement) side, and therefore is not balanced in terms of listing the pros of company perks, I still think the writer makes a strong case. By paying as much as $75,000 to help an employee earn a college degree, "The organization gets to keep and nurture an existing employee, making them more productive, useful, and loyal, and avoids the need to use recruiters or search firms and then assimilate a new employee."
The payoff of employee engagement and increased competitive advantage factor into the writer's final summation on the value of a company's educational investment in its workforce:
Organizations that are positive, encouraging, and supportive of employees who are trying to better themselves will have lower turnover rates, make more money and have a better public reputation than those who don’t. The cost of tuition reimbursement programs is small compared to the benefit and a more liberal approach to tuition reimbursement and on-going education, especially when recruiting new college grads, is a powerful recruiting tool. It’s a way to differentiate your organization from others.
The cost here is indeed small. The over half of our 2010 Top Small Company Workplace award applicants that offer educational assistance reimburse tuition per employee by an average of just over $2,500 annually. What they get from this and their other investments to create a productive workplace includes:
- Average annual reveue of $21 million
- Average revenue growth of 151% over the last three years
- Average annual turnover of 14%
(Source)
I think when you consider two of the chief cons of company perks like that fitness center that the article above mentioned – investment to educate that it's there, and more substantially to track its usage/ROI – the benefit of educational assistance makes even more sense.
How does education factor into your people practices spending? And what impact has it had on retaining top talent?

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