Our Media Partner is Going Virtual

Wednesday, February 3, 2010 by Mark Harbeke

As someone who earned a journalism degree when the paperless office was just starting to be discussed as a cost-effective workplace/operational model (circa 2001), I read with interest yesterday's blog post by Max Chafkin, an editor at Inc. Magazine.  Inc. is Winning Workplaces' media partner for our Top Small Company Workplaces competition.

Chafkin links to a slideshow of photos of their snazzy new office space.  So why are they closing up physical shop and going virtual for a month?

He writes that this experiment is a way to walk the talk when it comes to the businesses they write about that have gone space-less and made it work.  This includes the desire to chronicle firsthand the related cost savings.

But Chafkin also says he and his fellow staffers want to find out how virtual team building affects the overall workplace culture.  With him and his staff leading a regular dialogue with Inc.'s blog readers over this month-long trial focused on their collective lessons learned (and, surely, avoided), I'm eager to see the takeaways this experiment yields.

To contribute to and learn from this dialogue, you can add the Fresh Inc. blog to your list of bookmarked websites.  If you subscribe to blogs in a feed reader, here's the link for their RSS feed (and here's our blog's RSS feed to add, too, if you don't already subscribe to it).

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