Last week I enjoyed a week off with my family in Canada, specifically Nova Scotia and Prince Edward Island.  But before I had even left the states, I was reminded of an important lesson when it comes to hiring for fit as well as employee engagement and workplace team building.

My wife and I flew from LAX to Newark Liberty International Airport before connecting on a flight from there to Halifax.  Between our arrival and second departure gate was a small, '50s-style diner.  Not having much time and knowing there'd be at least a snack on our second-leg flight, we sat down there to split a plate of fries.  We wanted to keep ourselves hydrated, so we each opted for free glasses of water instead of sodas (you'll see why this is important in a second).

When we arrived the place was maybe a third full – not too busy for the one waiter to serve us, as I can say with authority from my high school days as a waiter.  Yet it was immediately apparent that he preferred to favor tables with more people who were ordering more items.  That's understandable because, in theory, that's where the bigger tips were.

What he shouldn't have assumed, though, is that we would leave a proportionally smaller tip.  It so happened that we had bills and no change so, proportionally, had he done an even passable job, he would have gotten a very nice tip for his time involved.  But he initially ignored us, literally rolled his eyes when we asked for a plate of fries and two waters, didn't check on us once he delivered our order, and, worst of all when it comes to waiting etiquette, took our check and tip before we had left!

On our way out, when my wife shared that his tip could have been a lot higher if he had treated us better, the waiter said lazily, "Well, you only ordered fries."  Since when does amount spent dictate the service level received!?  (This is an equation that doesn't factor into the business models of our Top Small Company Workplaces, BTW.)

If you run a company, especially in the hospitality industry, you might be thinking that this experience reflects more on the individual employee and doesn't impact the business as much.  Not necessarily; on our return visit to the same airport en route from Halifax to Los Angeles, we noticed the same waiter in the same restaurant – steering clear of both and getting our food on elsewhere in the terminal.  A different customer-employee experience could have meant repeat business for that diner.

The takeaway?  When you have a more or less stable, captive audience such as in an airport or mall, people practices including hiring for fit and using employee development strategies to deliver excellent service can make a huge difference on your bottom line.

Related: In this webinar recording on our website, two of our award-winning small business CEOs share proven tips for creating a fantastic customer service culture.

Photo credit: Maurice Prather

My thanks to one of the bloggers I follow, Aaron Juckett of The One-Stop ESOP Blog, for pointing me to a new study by Hewitt Associates which uncovers some of the most conclusive evidence I've seen that poor employee engagement leads to an undesirable outcome for the top-priority stakeholder for many companies: shareholders.

As Hewitt explains on their website, since the onset of the economic downturn in July 2008, they have analyzed changes in employee engagement levels by quarter for more than 900 global organizations.  Juckett points to their most recent findings published last month, which show that

Organizations where 65% or more of employees are engaged had total shareholder returns 19% higher than the average total shareholder returns.  Companies with less than 40% of employees engaged had total shareholder returns that were 44% lower than the average.

I find this to be incredibly powerful, especially when I look back to a 2007 study by another leading workplace trends research firm, Towers Perrin (now Towers Watson after merging with Watson Wyatt in January), which we've summarized on our website.  That year-long study of 50 companies found that those with the most engaged employees had a 28% increase in earnings per share, while those with the least engaged workers had an 11% decline in earnings per share.

When we put the results of these two studies back to back, the payoff of employee engagement and team building on shareholders and other investors could not be clearer:

Likely due in part to layoffs and other workforce cuts made after 2007, shareholder returns for companies with the highest engagement – while still above the average – did drop 147%.  But look at the whopping drop of 400% in returns among companies with the least engaged employees.  Ouch, or as my Norwegian ancestors might say, Oofta!

These findings serve to advance the case that it's in companies' best interest to take up, or improve upon, their long-term strategy to motivate employees to create a more harmonious and productive workplace.

Related: Among the best practice articles that those who share their bad workplace experiences with us receive as part of our free, 20-page white paper is one on employee practices that increase competitive advantage.  Get the white paper by sharing your bad experience (and solution) here.

The following is a guest post by Sean Conrad.  Sean is a Senior Product Analyst at Halogen Software, one of the leading providers of performance appraisal software.

Most of us are familiar with Gallup's employee engagement research and the twelve statements they use to measure it.

When I look at the list, it strikes me that there are some basic employee performance management practices that, if done well, address most of these needs.  They include:

• Giving employees meaningful feedback on a regular basis.
• Being clear about goals and helping employees see how their work matters to the organization.
• Recognizing and rewarding employees fairly.
• Giving employees opportunities for growth and development.

Given their importance and impact, we'd do well as managers to give them our time and attention.

Give Employees Meaningful Feedback on an Ongoing Basis

Research consistently tells that employees want meaningful, ongoing feedback.  But many of us struggle to make it part of our work culture.  Here are some things that can help:

Increase the frequency of your performance appraisals
Instead of just doing annual performance appraisals, conduct quarterly mini reviews.  This helps to give managers and employees a regularly committed interval for dialogue and feedback.
 
Gather feedback from others
Feedback from multiple sources is broader and more objective, and helps the manager and employee get a more accurate view of their performance.  You can keep it simple, and just request feedback from another employee or manager who works with the employee, or conduct more formal 360 degree assessments.

Keep ongoing notes on performance
Keeping and sharing notes on performance year-round helps to better document performance, opens up the dialogue between a manager and an employee, and makes writing performance appraisal faster and easier.  Highlights, challenges and disconnects that might not otherwise be discovered until the annual performance appraisal meeting can be shared and explored in a timely way.
 
Define Clear Goals and Link Them to Organizational Goals

Employees need to clearly know what is expected of them, and understand how their work contributes to the organization's mission and success.

SMART goals are broadly recognized as the most effective way to write clear goals.  Specific, measurable, achievable, realistic and time-bound goals let employees know what is expected of them, how success will be measured, and when they must complete work.

But we should also give employees a context for their work by linking their goals to higher-level organizational goals, so they understand how they're contributing to organizational goals.

Recognize and Reward Your Employees Fairly and Consistently

Recognition and rewards should be frequent and come in many forms.  Since we're all motivated by different things, it's important to know what your employees value, so you can reward them effectively.  But all programs should be tied to employee performance. And your employees should know the metrics used as measurement.

Provide Opportunities for Growth and Development

Employees need to feel as though they have a future with an organization, and a career path that helps them further develop their knowledge, skills and abilities.  Make sure you provide things like formal training, challenging work assignments, mentoring programs, etc.

Related: For more guidance on creating an effective performance management system as part of a winning set of team building and employee development strategies, check out our Ask An Expert column on measuring key competencies.

I had a "wow" moment yesterday when I was reviewing my post history in our Compendium software and realized today's post will be our 900th.  900 blog posts in roughly 800 days (our blog has been running since June 4, 2008) – that works out to about one new post per day on employee engagement and team building strategies to help small businesses create a more productive workplace.

In addition to the writing I do here to (hopefully) make your work life easier, I also follow over 100 blogs in Google Reader, choosing some of the best stuff from them to share here as well as on Twitter.  In all this time I've picked up on some important best practices when writing business blog posts – along with some things to avoid.

I want to focus today's post on the latter to help you draw in and better engage your readers, and – addressing what CEOs and others who hold the purse strings care about – get them to take a desired action that meets your goals or helps your bottom line.

Here's my top 5 list of things to NOT do when business blogging:

1. Truncate your RSS feed.  In layman's terms, this means setting up each new post so the reader only sees a bit of teaser text in their RSS feed (explained here if you don't know what this is), and must click through to your blog to read the full article.  I'm on the same page as Techdirt CEO Mike Masnick as to why this is a bad business decision.  I'm sorry, but I look at this the same way I do a pay wall: you're putting a barrier in front of me, and my gut reaction is to leave.
2. A "link dump" or "flashback" to an earlier week or month of posts.  I've seen a growing number of blogs do this, and although I do get why they do so (more targeted, quality links help with search engine optimization), it's really a disservice to the reader.  A link dump says to me, "I've found this collection of articles, but I don't care enough about your time to put any kind of analysis or framework around them...and I'm sure you have an hour to kill reading all my links until you get to the last one."  A flashback is even worse; usually it's a linked list of dates corresponding to posts – that tells me nothing about what I can expect to read by clicking through.  You have to ask yourself if even your most engaged readers will go with you on your stroll down memory lane.  I guarantee a huge percentage of them will not.
3. Use too much "inside" language.  There's a prominent blog I follow, which I won't name, where lately almost all of the posts are about the author's spouse – who is not relevant to the title (read: promise) of the blog.  This author has written some greater material over the years, but lately I've been tempted to hit "Delete" next to that blog for this reason.  The lesson?  Keep your first-time readers in mind and don't veer too far off course from the promise to your readers stated or implied in your blog title.  (Or, do it but then change your blog title/focus.)
4. Write too many posts per day.  Speaking of moves that are great for SEO but bad for the average RSS follower, don't publish so many posts per day that it becomes burdensome for your average reader to keep up.  How many posts/day are too many?  My number is five.  Tip: Survey your readers to learn the max that they're comfortable with, and don't go over it.  (Side note: A number of the blogs I've seen that publish what I consider to be way too many posts/day accomplish this volume by enlisting guest writers.  If your goal is build relationships with these folks and to get great SEO at the expense of the average reader's time, then by all means keep doing what you're doing.)
5. Write posts that are too long.  Frankly, this was not a concern of mine when I started writing here.  But the more I've written with the reader's time in mind, and seen this come up again and again as a blogging best practice, I've tried not to do this.  Right now, in my mind, this post is getting to be too long, and I'm at 734 words.  That's about 100 words shy of the average, feature-length article on getting employees engaged in our quarterly newsletter.  Too long for everyday consumption, so this list is ending...now.

What's on your list of pet peeves or things to avoid when blogging for business results?

Image credit: oz 2 designs

What an amazing community of small business leaders Winning Workplaces is fortunate to know!  After I wrote this post last week providing resources to help leaders set their new managers up for success – in which I shared a facet of our honoree Andrew Field's approach to this – the President of PrintingForLess.com emailed me with expanded tactics intended to help you with your own employee leadership development of this pivotal group of workers.

According to Field, here are some things that PFL implemented to grow great first-time managers in a relatively short time:

The critical first step in cultivating new managers is to identify candidates before they are needed in their new positions, and to begin giving them the preparation they need well in advance.  It is critical to have an explicit "leadership pipeline" and to hold yourself and your management team accountable for the development of your future leaders.

At PFL, this looks like having a standing agenda item at our broad monthly management team meeting that involves each person who has direct reports identifying their top and bottom performers, along with what they are doing to grow/reward/engage their top people, and what they are doing to "coach up" their low performers.

The second tool for success that we equip our new managers with is a template for regular (weekly or biweekly) one-on-one conversations with each of their direct reports.  The critical elements are personal connections, specific project updates, and discussion about professional growth plans.

Many entrepreneurs say that they don't need regular, scheduled one-on-ones because they have so much impromptu contact with their teams.  Nice try.

Spur-of-the-moment discussions are important, but they are not a substitute for regular one-on-ones, which encompass deep discussions focused mostly around the employee's work and development plans, rather than just current action items.

Our third support system for new leaders is that we provide them with development paths that include opportunities to expand their experience levels within the company.  In addition to education and mentorship (both of which are structured), we give future and current leaders the opportunity to test themselves in leadership roles, ranging from running a small project to leading a large group of people.  We move them around to different areas of the company in order to broaden their knowledge base, as well as giving them a chance to build robust networks within the organization.  Critical to the success of this OJT ("On the Job Training") is that we structure discussions about learnings and challenges.  We have found that peer-to-peer discussions are every bit as productive as boss-to-employee interactions.

At the end of the day, PFL has grown our best people by identifying potential leaders, modeling good leadership habits, and showering them with resources aimed at nurturing their growth.

Related: Andrew Field clearly knows his stuff when it comes to team building in the workplace – and seeing a payoff of employee engagement.  Learn even more about his employee development strategies on our website.

On her blog last week, Harvard Business School's Rosabeth Moss Kanter identified setting clear expectations about everything as one of four things groups want that leaders can't provide.  She writes,

No matter how much leaders try to define expectations, lay out the nature of likely events, or describe the steps that the group will be going through, it's not enough.

My question is, while it may not be enough to fully satisfy groups of employees for ideal workforce effectiveness – is it enough to move the business forward in a meaningful way (even if that means not sliding backward in a recession)?

The workplace team building and employee engagement experiences of 8 small businesses that applied for our Top Small Company Workplaces award this year – including 2 winners – show that building clear employee expectations from leaders into the strategy contributes to organizational success.  Consider that the companies I'll tell you a bit more about below:

• Have been in business an average of 13 years,
• Grew revenue more than $5 million on average from 2008 to 2009,
• Went from 50% being profitable in 2008 to 75% being profitable in 2009, and
• Decreased average turnover by close to 3% from 2008 to 2009.

Specifically, here's who the firms are and how they maintain their success, in part, by being intentional about setting clear expectations:

Awarepoint - Real-time awareness technologies to monitor equipment and people - San Diego, CA
"Awarepoint helps managers get the best out of our staff.  The in-depth performance review helps managers and employees have better conversations, set clear expectations and build useful development plans.  This method also helps our leaders learn to identify poor performance so that it can be dealt with quickly, while developing the solid performers and building the business."

Enhanced Recovery Corporation - Financial Services - Jacksonville, FL
"The Owners, VPs, Directors, Department Heads, and Operations Management Team are all committed to the continued success of all ERC employees.  From Peer to Peer feedback to our Open Door Policy, employees of ERC always have clear expectations and development opportunities.  All departments at ERC are committed to ensuring constant development of employees at all levels within the organization."

FMYI - Software - Portland, OR
"We have done a lot more than what's expected of a small company such as providing medical benefits from day one with only a couple of employees even though it wasn't required by Oregon law.  We also want to be more authentic and fully integrated with our sustainability commitment.  We will sustain employee culture through ongoing sustainability discussions (via Northwest Earth Institute courses), clear expectations written into job descriptions and reviews about our doer/helper culture."

NouvEON - Consulting - Charlotte, NC
"NouvEON's Talent Management and People Care Division has several platforms that allow us to set goals, dialogue throughout the year, establish clear expectations, and perform 360 reviews, as well as measure and track potential.  We map Performance AND Potential and communicate to our employees where we see strengths and gaps.  It is through open communication and candid conversation that we help individuals grow in their jobs."

NY Jets (Winner) - Professional football team - Florham Park, NJ
"When our current management development initiative started, the Jets were in the planning stages of our relocation from Long Island to NJ.  HR was able to add in a special section on managing change that prepared mangers for the huge changes employees faced with our relocation.  The training sessions consisted of 6 modules: The Role of the Manager, Setting Clear Expectations, Feedback Skills, Delegation and Motivation, Handling Performance Issues, and Managing Change. The initiative proved to be highly successful for all managers; the learnings from the trainings are still used by the managers today."

Portico Systems Inc. - Software - Blue Bell, PA
"People succeed when they care share their ideas, build their skills, collaborate with others, and move into the realm of confidence that comes with mastery.  The masters become mentors and guide others with wisdom and a desire to enable others with positive reinforcement.  This is the environment that Portico is cultivating as we grow the organization and the people who are working to succeed.  Employees are provided with clear expectations, direction and feedback from supervisors, and opportunities and monetary and non-monetary ways incentives to succeed."

Red Door Interactive (Winner) - Advertising - San Diego, CA
"Our culture has been one of open dialogue, learning and progression since the company was formed eight years ago.  The family and team oriented environment at Red Door Interactive fosters open communication, leadership, clear expectations and teamwork.  A visit to Red Door Interactive will clearly display the open environment since the office is completely devoid of doors; even the CEO. Internal committees encourage feedback and collaboration to maintain our culture and engagement."

Sierra w/o Wires - Computer systems and related services - Pittsburgh, PA
"Regular and real communication is essential to establishing any corporate culture, community and collaboration.  In our organization this type of communication ranges involving employees in the project planning and estimating, to regular team and one-on-one update meetings, and also establishing clear expectations for each employee on what needs to be done, when."

How clear are the expectations in your organization?  Do your people practices help or hinder this?

When the six building blocks of a Winning Workplace are in place and supported by a company's leadership, the results are magical.  I spelled out some of these results in this post, and even more are summarized from leading research studies here on our website.

These results are possible when a workplace culture is not based on fear.  Scott Eblin has a new post on his Next Level Blog for executives that describes, in almost scary detail, seven factors that can come together to create a "perfect storm" of fear that can cripple the camaraderie and productivity in your organization.

Of course, Eblin's post is an exercise in what to avoid when you work to better engage employees and execute effective team building strategies.  For the opposite perspective – tips to get and keep fear out of your workplace – see this Ask An Expert column on our website.

How have you worked to keep fear from becoming a cancer in your business?

I don't yet have it in my hands, but I already know I'm going to like the latest book from workplace generational expert Neil Howe, Millennials in the Workplace.

According to StreetInsider.com, Howe "turns [the] downbeat message [from the media on Millennials, aka Generation Y] on its head."  Taking the position that Millennials are an asset and opportunity rather than a lazy (insert other adjectives here) liability, the website writes, Howe's new book serves in part as a resource for employee engagement and team building strategies to find and keep them.

Providing a sample of the employee retention tips Howe shares in Millennials, StreetInsider.com links to this pdf from Howe's company, LifeCourse.  At its core is the following list of recruiting and retention strategies tailored to this young generation that, some reports say, became the most pervasive one of all this year: 

1. Treat them like VIPs
2. Co-recuit the parents
3. Find them early
4. Look after them
5. Offer structure and teach them the basics
6. Provide tight cycles of feedback
7. Don't offer a "McJob"
8. Make them part of the group
9. Be active in the community
10. Take an interest in their success

I really like that the pdf includes a section on "What To Do" under each of the above strategies to take them from the world of the ambiguous to the practical.

Given the Millennial workforce's size and its stature as the dominant generation in the work world for years to come, it's no surprise that our Top Small Company Workplaces are already using many of the above strategies to help them tackle pressing issues from process and supply chain improvement to sales lead cultivation and delivery.

Related: Read my 4 reasons why Millennials may be the ones to pull us out of our troubled economy.

Last July, when Amazon.com was on the verge of acquiring Zappos.com, I questioned if the move would lead to the demise of the unique – and uniquely powerful in terms of buzz and sales – productive workplace culture Tony Hsieh built within his retail business.

A year later, I'm happy to note that just the opposite seems to be true.  Hsieh has remained in place as CEO and, more importantly from an employee engagement perspective, he's become even more visible as a "chief culture officer": I was one of many bloggers and reporters to pick up on his New York Times Q&A in January in which he shared the benefits of attracting and retaining offbeat workers.  Last month, Hsieh went even further in sharing his workplace culture beliefs, practices, and successes with the release of his book Delivering Happiness.

Through it all, Zappos continues to wow customers with its incredible service, helping to maintain sales in a tough economy.  What's more, the company serves as a beacon of hope to job seekers and a vital source of tax revenues in hard hit Las Vegas.

Honest Tea, a finalist for our 2010 Top Small Company Workplaces award, appears to be following in Zappos' footsteps.

After seeing this post last week on the Triple Pundit blog, which spells out the dilemma for the 12-year-old, Maryland-based organic tea bottler – staying true to its "no high-fructose corn syrup" label, and thus its customer base, with a Coca-Cola minority stake that's set to become more significant next year – I decided to dig into Honest Tea's application for our award for clues to their next moves.

Here's how they answered our question on their key long-term strategic goals for the organization and the workplace (my emphasis is in bold):

A critical strategic goal is to maintain our mission-driven, entrepreneurial culture as we grow alongside the world's largest beverage company, and to mentor other mission-driven companies.  We will continue our tradition of including all employees on crew drives, a vital way of instilling the Honest Tea culture.  Rapid expansion in 2010 will demand participation from everyone in the company.  Crew drives enable employees from every department to experience selling and marketing our beverages and directly invests them in our business fundamentals.  Another key goal is to maintain and build our position as a leading, innovative organic beverage company.  In 2010 we introduce Honest Kombucha, a unique, sparkling tea beverage based on live, organic cultures.  Even as we grow nationally, we are determined to sustain our role as a leader in the local community.  Honest Tea is a founding sponsor of a local environmental non-profit, Bethesda Green, supporting a healthy economy and sustainable living.  The company's visibility in the community is a source of pride for our employees and a key part of our identity.  Finally, the company's commitment to transparency, the accessibility of our President and TeaEO and the rest of the management team, are important ways in which Honest Tea will continue to be steeped in its entrepreneurial, mission-driven culture.

Like Zappos, Honest Tea is placing a premium on maintaining its human capital strategies and core values that have contributed to its massive success while it negotiates with a much larger company that has a sizable interest in it.

Related: For more on how Honest Tea's employee development strategies led it to become an industry leader, read our award profile on the firm.

In a recent post on The Wall Street Journal's The Juggle blog, Jennifer Merritt asked if Summer Fridays still exist.  The "still" part of her question is informed by the realities of the economy forcing companies to cut benefits such as a part or full workday off, and companies that are tight on staff (again because of the economy) needing all the time they can get to best serve the customer or client.

In response to Merritt's question, Summer Fridays do, in fact, still exist.  Among the nearly 500 applicants for our 2010 Top Small Company Workplaces award, 8 specifically referred to reduced hours or a full day off on Fridays during the summer in their applications:

1. The Leadership and Learning Center - consulting firm in Salem, MA
2. Sonoma Partners - software firm in Chicago, IL
3. McGraw Wentworth* - insurance benefits provider in Troy, MI
4. Family Heritage Life Insurance Company - financial services firm in Cleveland, OH
5. NogginLabs Inc - software firm in Chicago, IL
6. Maxons Restorations, Inc. - property damage restoration services provider in New York, NY
7. Rauxa Direct - advertising firm in Costa Mesa, CA
8. Affect Strategies - PR/marketing firm in New York, NY

*This company is a 2010 award finalist

In addition, a review of our 2010 applicants shows that many of them offer the following activities for employee engagement and team building on Fridays (in all seasons):

1. Happy hour
2. Healthy breakfast items – most commonly fruits and bagels
3. Staff lunch
4. Casual dress
5. Yoga
6. Massages
7. Fun run
8. "Praise Box" – measure to reward hard work with awards and prizes
9. Staff outings during sport seasons – most commonly football
10. Friday night movies

Think these Friday-themed people practices are just a waste of money?  Consider that another 2010 applicant, B2B sales training services firm Vorsight in Arlington, VA, told us that, "When we put in place our Friday company lunch and one on one coaching, top line revenue jumped 20%."

What other Friday practices do you do, or have you heard about?

Today I shared with our Twitter followers a how-to series of posts the Young Entrepreneur blog is running on starting a business.  One of these posts I found interesting is Adam Toren's piece on choosing a business legal/tax structure.  He helps budding entrepreneurs greatly by rating the pros and cons of structures including Sole Proprietorship, Joint Venture, Limited Partnership, Limited Liability Company, and C and S Corporations.

Reading Toren's post inspired me to take a look at the data Winning Workplaces has on the small business applicants for our 2010 Top Small Company Workplaces award, in terms of revenue and profitability for the legal/tax structures we looked at under our criteria of evaluating privately held and not-for-profit organizations.  The legal/tax structures of the firms we assessed included:

• C Corporation (roughly 3/10 firms)
• S Corporation (roughly 5/10 firms)
• Partnership/Proprietorship (roughly 2/10 firms)

Here's how they break down by structure for both average 2009 revenue and percentage that were profitable in 2009:

*Assumes the firm has been in business at least 3 years

The key takeaway is that while C Corps edged out the other two structures in revenue, a greater share of Partnership/Proprietorships are profitable.

You may be asking, What makes this survey sample a good one to use these metrics for benchmarking purposes?  Well, beyond the size of the sample (497 organizations) and the fact that they have all crossed the Dun & Bradstreet threshold of surviving after the first three years, most of these enterprises understand the payoff of employee engagement and team building strategies on the bottom line.  So they post better revenue and profitability numbers to shoot for than a survey sample in which employees are more likely to be actively disengaged.

What's your take on the above?  How do you see strong people practices factoring into the equation?

Did you know that in late October, Denver will be a mecca for workplace team building and employee engagement practices that improve both business results and job satisfaction? 

It's true – that's when Winning Workplaces will join with our Top Small Company Workplaces award media partner, Inc. Magazine, to host Creating Competitive Cultures (C3): New Leadership Strategies for Building Great Companies.  The event will be held Oct. 27-29 at the Denver Marriott City Center.

If you're looking for reasons to save the date, you need look no further than at the current speaker roster.  It includes some impressive entrepreneurs, including several from companies we have honored with our workplace award over the past 8 years:

1. Jill Blashack Strahan, CEO of Tastefully Simple
2. Mike Faith, founder of Headsets.com
3. Kenneth Feld, CEO of Feld Entertainment (Ringling Bros. and Barnum & Bailey)
4. Donna Fenn, Inc. contributing editor and author of Upstarts
5. Leigh Buchanan, Inc. editor-at-large
6. Bo Burlingham, Inc. editor-at-large
7. Norm Brodsky, Inc. columnist and founder of CitiStorage
8. Ted Freeman, principal at Praxis Consulting Group
9. Jeffrey A. Hollender, Chief Inspired Protagonist, co-founder, and Executive Chairperson of Seventh Generation
10. Bart Houlahan, founder of B Lab
11. Selina Lo, founder of Ruckus Wireless
12. Paul Silvis, founder of Restek
13. Larry O'Toole, founder of Gentle Giant
14. Bob Rosner, author of The Boss's Survival Guide
15. Paul Spiegelman, founder of Beryl
16. Gail Sussman Miller
17. Tom Walter, CEO of Tasty Catering
18. Steve Voigt, President and CEO of King Arthur Flour

To learn more about this event or to register, visit the C3 website.  Through August 31, you can save $300 by registering at the early bird rate.

I wanted to share with you two upcoming events for which Winning Workplaces is a promotional partner.  You will surely gain valuable insights at both of them to help you implement employee engagement and team building activities for a more productive workplace – especially at the latter event, whose programming is all about that.

SJF Summit on the New Green Economy: Early Bird registration ends this week

What: SJF Summit on the New Green Economy
When: September 14-15, 2010
Where: Durham Marriott Convention Center, Durham, NC
Event Website: www.sjfsummit.org

Register now for SJF's second annual Summit on the New Green Economy: Accelerating Growth and Impact.  The SJF Summit will be a dynamic gathering of entrepreneurs, investors, government and community leaders  sharing inspiring successes & practical tools and exploring strategic partnerships to build the green economy with opportunities for all.  The event will feature keynotes from Bruce Usher, former CEO of carbon trading firm EcoSecurities, and David Orr, distinguished professor at Oberlin College describing the innovative Oberlin green economy initiative, as well as many more.  There will also be a Cleantech CEO panel and concurrent sessions on the latest in cleantech investing, emerging capital market innovations, green jobs and green economic development strategies, and carbon markets.

Creating Competitive Cultures: Register by August 31 and save $300

What: Creating Competitive Cultures: New Leadership Strategies for Building Great Companies
When: October 27-29, 2010
Where: Denver Marriott City Center, Denver, CO
Event Website: www.competitivecultures.com

Inc., the magazine for growing companies, has partnered with Winning Workplaces to discover and recognize private companies with exemplary workplaces that motivate, engage, and reward employees. Honorees will appear in the June 2010 issue of Inc., and the achievement of these companies will be commemorated at the 2010 Inc. and Winning Workplaces Conference on Creating Competitive Cultures (C3).  At C3, you'll learn about innovative approaches from award-winning companies and extraordinary entrepreneurs, the inspirational tools and processes they deploy to build teams and workplace environments that have a lasting impact on financial results and personal satisfaction.  Creating Competitive Cultures presents the newest leadership strategies for developing the best possible company culture, one that results in a loyal, motivated, inspired, and focused team.

What workplace improvement events, in person or virtual, have you already attended this year?

The business justification for employee engagement focused on their continued, on-the-job learning is easy to understand.  It's a win for employees who increase their skills and become more marketable in their careers; and the company wins because their talent has a greater ability to perform at top levels and to innovate, and it's less of a risk and more of an opportunity to promote from within (saving money on recruiting from outside).

Yet, there are myriad options when it comes to educational employee development strategies.  Where should a small business start?  Maybe a more important question is: Considering each investment in this economy needs to generate several times its amount back in returns, what learning initiatives are most effective for small firms?

Luckily, Winning Workplaces has some real-world answers to these questions to share with you to help you decide how to invest when it comes to this important area of human capital strategies.  Our 2010 Top Small Company Workplaces award application asked applicant companies to give an example of a learning initiative they found to be particularly effective.  Here's how our 20 winners this year responded:

1. A Yard & A Half Landscaping: We spend the equivalent of 1-2 weeks per year offering paid training days for field employees.  Because of the democratic educational setting, by the end of the day, people were helping each other across work crews, and on two occasions, younger employees stepped in to coach crew leaders on machinery that was still unfamiliar to them.
2. All4: For our staff that are in the beginning of their careers and are developing their core consulting and technical skills, we have developed a skills matrix which allows them to know exactly what metrics must be met in order to be promoted to the next position. 
3. Alternative Solutions HomeCare: One interesting program ASH put into place in 2009 was the Dream Manager Program.  Tackling head-on the growing problem of employee disengagement, the program explores the dynamic collaboration that is unleashed when people work together to achieve company objectives and personal dreams.  We had so much positive reaction to this program that we will be continuing it in 2010.
4. Biomark: A couple of years ago we did a several-day team building training.  The effect is that when we employ an idea or theory from this training in our everyday work environment, everyone knows what we are trying to accomplish and is engaged in the process.  This has paid dividends in workplace happiness, turnover, and job performance.
5. Chroma Technology Corp: A few years ago Chroma underwent a full company Lean Manufacturing initiative.  Every employee attended a 2-day workshop and seminar about the fundamentals of Lean Manufacturing.  In addition, 25% of the company was directly involved in two different Lean Mapping and Value Stream courses and projects.  This resulted in $1 million material savings in the first year.
6. Daphne Utilities: We include a large number of our employees in public events involving interaction with our customers.  Here, they work side by side with upper management in events like street festivals and charity fundraisers.  This helps them hear the message being put out from the highest levels, allows top management to get to know each employee a little better, and helps to motivate our workers to take public pride in their work and their company.
7. Dealer.com: We launched uFuel in 2009, a customized online learning management system that was implemented over a 14-month period.  uFuel contains interactive simulations, measures success and knowledge gaps, and creates training programs for areas of improvement.  This learning initiative has been extremely effective at keeping all employees at the leading edge of online marketing best practices and ensuring consistent service for clients.
8. Dixon Schwabl: Our employee development includes an initiative launched by our CEO in 1998 to enhance overall employee communications and allow employees to appreciate each other's differences.  Based on Myers Briggs indicators, it helps frame leadership development, coaching, internal training opportunities, and cross-training.
9. Ginger Bay Salon & Spa: Beginning in 2008 and throughout 2009, we spent significant time with our leadership team opening our books and helping employees understand our financial statements and review our financial performance.  We believe that Open Book Management is likely the main reason that we were able to post results that were not only stronger than our competition, but reflect growth in all areas of our business.
10. MAYA Design: Teaching – many of our employees teach at local universities and we find that allowing this as a paid benefit helps employees learn more about their jobs, how to manage and work with others, and better communication skills.
11. NY Jets: In 2008, the Jets embarked on a first of its kind management development initiative entitled "Take It or Lead It".  Both Business and Football managers partcipated in the sessions.  When this program started, the Jets were in the planning stages of our relocation from Long Island to New Jersey.  HR was able to add in a special section on managing change that prepared mangers for the huge changes employees faced with our relocation.
12. Optimax Systems: The implementation of Job Instruction Training which ensures direction provided from internal trainers is consistent and measurable for effectiveness.  This has allowed us to make sure that people "get it" when instructed on a specific task.
13. Patagonia: Our Employee Development Program temporarily assigns employees to other positions in circumstances where an employee may be out on an extended leave (e.g., maternity leave, an environmental internship, etc.).  Employees participating in this program attain new job skills, have the opportunity to meet more people in the Patagonia community at a new location, and significantly ease the transition back to work for the employee they've replaced.
14. PortionPac Chemical Corp: For 22 years we have held a "Front to Back Day".  Management, office and sales staff spend the day working in the factory.  The "Front" staff gains an appreciation for the skills, talent and physical work that go into making PortionPac, while the factory staff are able to showcase their accomplishments and the attention to detail that goes into making each Pac perfect.  The event fosters communication and suggestions that go back and forth as to how our products can be made better and how the "Front" staff can make life easier for the "Back".
15. Red Door Interactive: We believe that promoting opportunity to change your role at Red Door has prevented talented employees from leaving the company to pursue interests and additional responsibility elsewhere.  Emergent practice areas such as social media and search marketing now comprise over 30% of our total service revenue, and those practice areas are led by people who identified new opportunities and invested in becoming experts by playing to their strengths.
16. Return Path: Most recently our CEO developed and delivered an "Effective Presentations" course.  Content is broken down into small, easily absorbed chunks and reinforced to create a solid foundation that is common for all new hires.  This builds not only a shared vocabulary in our unique business, it builds a shared context.
17. Tarlton Corporation: Our most innovative training program is called Increasing Human Effectives (IHE).  The philosophy behind this training is to help our employees grow personally through this process, which will allow growth professionally.  If they believe in themselves, anything is possible!  Happy employees are productive employees.
18. Tasty Catering: We have 11 advisors/consultants that work with our teams.  Advisors are in the following areas: Banker, Financial, CPA, HR, PR, Marketing, Legal (one for the company and one for the shareholders), IT, Culinary, Dietician and Sales.  The staff benefits by receiving advice from a recognized expert in the field who has larger and smaller clients.
19. The Sky Factory: To further our understanding and experience of the creative process as it applies to our daily work and to the building of the company, we prepared an all-company course with an art historian.  After viewing hundreds of art images and engaging in extensive dialogue it became evident that the process of building a company can (and should) be the same as that of creating a beautiful and lasting work of art.  This notion became practical when a designer aptly observed the skill of a production worker's multiple LED solders.  The fine quality of his work was especially significant because of a recent multi-million dollar fire caused by sloppy work from a competitor's LED system.
20. Van Meter Industrial: One effective learning initiative in our organization is our Foundations training program.  New employees attend this day-and-a-half course near their 90-day milestone anniversary with our company.  Feedback from employees has shown this is fun, interactive, and important training that provides a true insight to our culture, gives the basis for understanding what is important to our company, and sets the tone for who we are and what we represent.

Related: Dive even further into learning activities that will benefit your workplace culture, and your bottom line, by reading our Success Story on ShoreBank.

Image credit: Wikimedia Commons

I don't know if you've noticed lately in the press coverage of small business leadership and employee development strategies, but there's been an increasing focus on women in business.  I think this is due to a variety of factors, including research showing that women are getting more college degrees compared with men, which in many cases gives them a more equal footing when it comes to the skills required to compete for jobs.

So it makes sense that Winning Workplaces assess the percentage of women employed by small companies applying for this year's Top Small Company Workplaces award.  The following chart shows how this has broken down from 2007-2009 among the 40 firms named as winners and finalists of our 2010 award in this month's Inc. Magazine, as well as the other 457 applicants:

Here are my takeaways from this data:

• It's interesting to note that the ratio of women to men is not 50/50 in any of the applicant classes.  This does not align with the trend among the general population based on 2009 Census estimates (.97 males for every 1 female).
• While the 2010 winners have not employed the greatest share of women over the last three years, they employ a stable share that represents a slight uptick since 2007.  The applicants show almost the same trend.  Among the finalists, the share of women employees is trending downward.

With affirmative action always on the radar screens of business leaders and especially HR practitioners – and with Hispanics and Latinos and African and Asian Americans quickly growing as a share of the total U.S. population – we also looked at the share of ethnic minority employees among our 2010 applicants.  Here's how this has looked over the last three years among all three applicant classes:

My takeaway from this data is probably the same as yours: Notably, while the winners mostly align with the non-finalist applicants in terms of employing the same number or slightly more minorities over the last three years, neither of these applicant classes comes close to where the finalists – who have cleared 40% as a total share of their employees – are.

What do you make of these findings?  What implications, if any, on workplace team building and employee engagement do you think they have?

Some of the most (and most vociferous) comments I've seen related to the announcement of our 2010 Top Small Company Workplaces last week in the June issue of Inc. Magazine – firms whose human capital strategies contribute to their revenue growth and profitability – appear in response to this post by Manish Mehta on The Jets Stream blog, on NYDailyNews.com.

There are 87 comments to Mehta's post on the NY Jets as of this writing.  Here's what Bob from garfield had to say:

Evidently, no one at Inc. is a Jet season ticket holder.  If Inc. really wants to see how the Jets PSL sales staff do their job, they should view the movie “THE BOILER ROOM”

I've seen that movie and the Jets' sales environment is about as far from what's depicated in it as can be.  For one thing, the salesmen (I don't recall seeing any women in the workplace in the film) were given zero autonomy in their work.  In contrast, here's how the Jets answered the question in our award application, How does the organization encourage employees to participate in important business decisions?

The Jets culture, which is very employee centric and collaborative, enables the senior management of football and business to encourage all employees to share ideas and contribute even in important business decisions.  There are number of ways that we foster this participation.  The most important way is actually in the design of our new facility.  Before we moved to NJ, we had two offices in NYC and Long Island.  The distance between the offices made communication and collaboration challenging.  In the layout of our new building, open workspaces and open door policies reign supreme. The results have been phenomenal.  Managers and employees from different departments can work in small or large groups to develop creative ideas and solutions to important business issues.  A great example of an idea generated from this workspace collaboration is the "Opportunity Knocks" sales campaign for our season tickets and seat licenses.  With such a well known brand, the Jets needed to let the public know of the rare opportunity available to buy season tickets in our new stadium.  Opportunity Knocks was the result.  In the football world, our General Manager encourages his staff from pro personnel assistants to the Assistant General Manager to be actively involved in player decisions.  The scouts, as they are called, study players from college and other professional teams to develop suggestions and recommendations on who should be drafted on Draft Day or who should be signed as a free agent.  There have been many times that an employee will feel passionately about a player that they feel is worthy of the Jets uniform and the decision will be made to go after that player even if the GM is lukewarm on that particular player.  On both sides of our business and both sides of the ball, we would not be able to be as successful a football team if the employees were not encouraged to voice their opinions, share their creative ideas or be enabled to think "outside the box".

Further down in the comments to Mehta's post, greenjohnny wrote:

Sounds nice, should look good on a belt buckle but who really cares.  It's [sic] pretty good that they can make all their employees take two weeks off without pay and still get an award for best place to work for.

This relates to the Jets' answer to another, topical question in our application, Over the last year, what kind of impact has the economy had on your business? Please briefly explain how your company has responded?  Here's how the NFL franchise responded:

Football is not immune from the economic downturn and recession that has gripped the entire country.  Our local revenue comes primarily from ticket sales and sponsorships.  Our fans (customers) have been affected by layoffs, salary freezes and reductions in work hours.  Our sponsors have seen a dramatic decrease in budgets for spending on advertising.  Consequently, the Jets have been affected by a slowdown in revenue generated by ticket sales and sponsorship deals.  Over the course of 2009, we were challenged to find ways to decrease spending and cut costs.  Since our employees are the key to our success, this exercise needed to be done with layoffs as an extreme last measure.  Many teams around the NFL in the early part of 2009 were laying off their employees to save money.  ...  We froze salaries for the year.  Since we still needed to find extra savings, we made a crucial decision to furlough business employees for 2 weeks versus eliminating positions.  The furloughs were scheduled for the slowest time in our year at the end of June and beginning of July.  Employees had to choose 2 out of 4 weeks to take their furlough.  The response from employees was positive.  They were extremely grateful that they didn't have to say goodbye to a friend.  Our senior management participated as well, which made the program very credible.  It was tough for our employees to lose 2 weeks of pay, but overall the furlough program worked successfully.

In short, the Jets took a page from several of our previous honorees faced with tough decisions and chose to share the pain rather than lay anyone off.  The fact that senior leadership participated speaks volumes and, as you can see, helped maintain their productive workplace culture of ownership and high employee engagement.

I should mention that as part of our employee engagement research for our award, we conducted interviews with staff from different levels within the Jets' organization, and everything they told us about their employee practices, including what's excerpted above, checks out.  Especially for their industry, they are truly a Winning Workplace.

Related: For more on the Jets' new workplace environment, including some great pictures, check out this feature from the June Inc. Magazine.

Photo credit: Nikolas Koenig/Inc.

At Winning Workplaces, we sometimes hear from business leaders that while they acknowledge that happier employees are more productive – and that, in turn, affects revenue and profitability – it can be difficult to tie team building strategies such as special employee awards or allowing workers to bring their dogs to work directly to the balance sheet.

It can be hard to pinpoint the payoff of employee engagement.  Even when leaders work off the feedback of a well-executed employee opinion survey to implement more or better engagement activities, getting bottom line returns to match or exceed estimates is not a science.  This is further complicated by down economies like the one we're in now, as well as the fact that almost no employee practice solutions produce overnight returns.

So I appreciated Dr. Anna Erickson's reframing of this issue in her post yesterday on the Good Company Blog.  She asks, "Are Employers Facing a Deficit of Trust?"  This implies that a workplace culture of trust, respect, and fairness is a form of currency.  It also implies that a deficit of this currency is bad for the bottom line, while a surplus of it strengthens the bottom line.

In fact, the data we gather as part of our Top Small Company Workplaces competition verifies this line of thinking.  The 40 winners and finalist organizations for our award this year have better overall trust building activities in place, and as a result they had higher 2009 revenue than the other 457 applicants (average of $42 million vs. $27 million).  In addition, as I explained in this post, a greater share of the winners and finalists were profitable in 2009, and they have longer average employee tenures and lower turnover.

The short of this is that, to the extent you can implement or strengthen staff engagement practices designed to build greater trust in your workforce, the better it will be for your balance sheet in the long run.

Related: This recent post cites evidence from John Jantsch's new book which finds that stronger cultures also tend to increase referrals – a major source of revenue for most businesses.

Back in April, I blogged about The One-Stop ESOP Blog's reporting on research by the National Center for Employee Ownership (NCEO), which found that from 2007 to 2009, the number of employee stock ownership plans (ESOPs) declined.

The employee engagement research Winning Workplaces has done since 2007 as part of our Top Small Workplaces/Top Small Company Workplaces competition aligns with NCEO's findings.  Take a look at the following charts, which capture, respectively, the percentage of our winning small businesses that are ESOPs, and of those, the average share of their employees who own company stock in these programs:

I showed in my April post that, among our 2010 award finalists (which includes the 20 firms now named as winners in the June 2010 Inc. Magazine), on average the ESOP companies were more profitable and experienced better revenue growth in the past three years than the non-ESOP companies.  If that's the case, then why hasn't the trend among our winners over the last four years been an increase in ESOP companies, or at least a steady – not declining – percentage of them?  Well, as I also alluded to in April, both the economy and governmental intervention appear to be limiting factors.

What are your thoughts on our findings as illustrated above?  What role do you think employee engagement and team building strategies have in both organizations going ESOP, and leveraging these plans for greater worker commitment and productivity?

For months I've been sharing employee engagement research trends of Winning Workplaces' 2010 Top Small Company Workplaces award finalists – the 40 organizations out of nearly 500 that applied for our award this year.  Many of those blog posts ended with a reminder to look for the June issue of Inc., which would feature the winners of our award.

Well, now the issue is out, as is our press release on the 2010 winners!  Actually, most if not all subscribers already have the issue in their hands; it will be available on newsstands starting tomorrow, June 8.

So now that news of the winners is out, I'm excited to provide more value for you here, in the form of both trends when it comes to the payoff of employee engagement that the winners see, and – perhaps even better for your company – specific best practices that you can learn from and adapt to help grow your business.

In that vein, below are ROI metrics for each of the 20 winners.  Click on a company name for more information about the firm on our website.

• A Yard & a Half (landscaper, Waltham, MA): employee development strategies helped reduce the company's indirect expenses.
• All4, Inc. (air quality consultancy, Kimberton, PA): training and a flat organizational structure have helped the company grow its market share in a down economy.
• Alternate Solutions HomeCare (home health care services for the elderly, Kettering, OH): A focus on creating highly individual employee development plans has helped ASH consistently score higher than the average EBITDA of four of the largest publicly owned home healthcare agencies in the country.
• Biomark, Inc. (electronic ID technology supplier, Boise, ID): Funding growth using internal methods while keeping debt to a minimum has helped Biomark grow while their competitors are shrinking.
• Chroma Technology Corp. (precision optical filter manufacturer, Bellows Falls, VT): The company's focus on customer service and creating outperforming products has helped it grow revenues in a tough economy.
• Daphne Utilities (water and natural gas service provider to the City of Daphne, AL): A pay for performance system, cross training, and coaching have had a triple bottom line impact on the company.
• Dealer.com (online marketing solutions provider for the automotive industry, Burlington, VT): Employee practices such as job rotaton and internal mentoring have increased customer satisfaction, and have also led to awards like Deloitte's Technology Fast 500, which have aided recruiting.
• Dixon Schwabl (Advertising and PR services, Victor, NY): A focus on identifying new hires that will best fit their workplace culture and a strategic talent management program has helped the company to earn a profit in a challenging economy.
• Ginger Bay Salon & Spa (salon and day spa, Kirkwood, MO): Leadership's reliance on employees to revise its service offerings based on declining customer visits helped the firm realize continued revenue growth, and with no layoffs.
• MAYA Design, Inc. (design consultancy, Pittsburgh, PA): Innovative benefits including funding viable, employee-created, complimentary companies has kept productivity high and turnover low.
• NY Jets (NFL member franchise, Florham Park, NJ): Strong benefits and a skills-training program for both business and football managers has increased performance on the fan side (four playoff appearances in 10 years) as well as advertising, merchandising, and other sales.
• Optimax Systems, Inc. (prototype optics manufacturer, Ontario, NY): A strong focus on continuous improvement and other workforce investments helped Optimax to achieve its higest number of bookings ever in 2009.
• Patagonia (technical outdoor clothing and travel gear designer/distributor, Ventura, CA): Though the economy worsened and competition increased in 2009, Patagonia grew revenue thanks partly to people practices including job shadowing, promoting from within, and open-book management.
• PortionPac Chemical Corp (industrial packager/marketer of environmentally sustainable liquid cleaning detergents, Chicago, IL): Practices including executives working on the factory floor and giving workers autonomy helped the company to grow revenue and keep all staff in 2009, while competitors suffered losses and shed jobs.
• Red Door Interactive (Internet/e-business strategy solutions provider, San Diego, CA): An investment in employee development geared toward learning new competencies and practices in emerging technologies helped the firm win related business representing a third of their revenue in 2009.
• Return Path, Inc. (spam-avoidance solutions provider for email senders, New York, NY): Practices including an extensive on-boarding program and learning and team building activities in the workplace have helped Return Path achieve a 70% market share in their sector.
• Tarlton Corp (general contractor and construction management, St. Louis, MO): Extensive training and open-book management helped Tarlton to finish 2009 with a Safety Total Incident Rate below the industry average.
• Tasty Catering (Corporate catering solutions provider, Elk Grove Village, IL): A focus on promoting from within and communicating business performance and activities via weekly, bilingual newsletters were factors in Tasty Catering earning revenues above the industry average in 2009.
• The Sky Factory (factory-direct product manufacturer/distributor, Fairfield, IA): Team building strategies including, most notably, involving all employees in all major decisions contributed to revenue growth in 2008 and 2009, when domestic markets experienced major declines in new construction.
• Van Meter Industrial (wholesale products distributor, Cedar Rapids, IA): Practices such as a program that encourages staff to make small changes in work habits to improve processes as well as incentives including performance bonuses have helped the company consistently rank in the upper quartile performance of financial measurements.

You can learn more about how to build a profitable and productive workplace at the Creating Competitive Cultures (C3) conference that Inc. Magazine is hosting in Denver in October.  Go here for more info on this event.

One of my favorite qualitative questions that Winning Workplaces asked applicants of our 2010 Top Small Company Workplaces award is, How have your organization's people practices contributed to your top line revenue and bottom line profitability?

Naturally, we received some stellar answers from our 497 applicants, and especially from our 40 finalist organizations.  I pulled out some of the best ways that the latter group, this year's finalists, use to assess their payoff of employee engagement.

They appear below.  Enjoy, and feel free to share them with your colleagues and friends using the Share button below.

1. Employees on average more likely to give 110% in tough times.
2. More employee referrals.
3. Reputation as a great employer (including industry or other accolades) results in more qualified job applicants for open positions.
4. More satisfied employees = lower turnover.
5. Less lost productivity due to employee stress.
6. Greater innovation and creativity.
7. Greater customer satisfaction and loyalty.
8. Healthy and manageable year-over-year growth.
9. Ability to hire more staff that are directly tasked with generating revenue.
10. Company in the top percentile nationally for quality, financial (gross margin, EBITDA), and/or improvement metrics.
11. Regular employee payouts whose dollars are increasing as part of a performance bonus program.
12. Greater share of projects employees undertake as part of a Google-style "20 percent" program result in new, bottom line-enhancing initiatives.
13. Creating a workplace culture of ownership in which employees don't just act like owners, but like owners that care about customers.  This helps the company to deliver on service, quality, and professionalism, rather than on price, which can undercut the bottom line.
14. Better relationships with vendors, which helps control costs.
15. More customer "wow" moments that turn them into evangelists for your brand.  The result of this on revenue and profitability can be measured with the Net Promoter Score.
16. Over 50% of business from repeat customers and/or referrals.
17. Increase in safe working man-hours, which can lower or keep steady health insurance premiums.
18. Focus on cross-training provides supervisors with additional manpower when needed, helping to maintain customer service delivery.
19. More involvement from the bottom-up in process improvement and identifying cost-saving opportunities.
20. Greater ability to fill open positions from within decreases recruiting costs.
21. Sales teams more open to team building strategies such as contests designed to increase competencies and, ultimately, close rates.
22. Internship programs tend to be more meaningful for interns, which help them grow as the company benefits in terms of labor costs and productivity.
23. Ability to benefit from bad economies by hiring top talent laid off from competing organizations.
24. Increased ability to enlist employees and even outside stakeholders (suppliers) in cutting inventory.  The increased cash that results is particularly helpful in an economic climate in which lending is tight.
25. Better customer support infrastructure in place to respond if a product/service launch or revamp is not received on par with company standards.
26. Increased ability to scale up customers at a greater rate than employees.
27. Greater tendency for employees to represent their companies while "off the clock," which can lead to new business and referrals.  One company added 2% in annual sales from the associated effort of just one employee.
28. Much more likely that all staff will agree to pay cuts or other short-term, cost-cutting measures to keep the company afloat in tough times, versus the alternative of layoffs and losing that talent for when conditions improve.
29. The development of new, in-house competencies reduces the risk and costs of mis-hires and turnover due to employees seeking growth and opportunity elsewhere.
30. More effective internal recruitment function reduces external recruiter costs.

Related: The June issue of Inc. Magazine will reveal the winners of this year's Top Small Company Workplaces competition.  It will be out next week – don't miss it!

Image credit: Best Way To Invest