Team Building

My congratulations to Brett Farmiloe on the release, today, of his book Pursue the Passion. The title is shared by Brett's company, a venture that for the last few years has focused on helping people – especially Millennials – "think differently about career paths."

Why this focus? The truth is, with Millennials (also known as Generation Y) becoming the largest generation in the workforce this year – and with as many as 70% of them considering leaving their current employer when the economy improves, according to a recent survey in Newsweek – employers have an ~~opportunity~~ obligation to learn how best to engage employees and spur team building in this age group. This book provides insights from their perspective on how best to do this.

I was first introduced to Brett and PTP in 2007 when I designed an ad for my brother, Dan, who speaks to young people about networking and job hunting, for placement on the PTP site. I've been impressed with their work and growth ever since, especially their ability to whip up a crowd on Facebook. So beyond young employee retention tips, I think PTP – the book and the company – offers social media marketing lessons for small business leaders.

Order a copy of Pursue the Passion for yourself, or as a gift for someone you know, here.