Want a road map to turn employee leadership development from something "squishy" to something firm – as in a healthier bottom line for your business?
One of our Top Small Workplaces, Gentle Giant Moving Company, provides a good model for your organization to follow. That was the assessment of Zane Safrit, a small business and employee engagement thought leader who hosted Winning Workplaces on his Blog Talk Radio program this morning.
Listen to this interchange between Zane and our Executive Director, Mary Corbitt Clark:
The clip starts off with Zane summarizing Mary's discussion of how Gentle Giant has been innovative at using existing talent to fill emerging leadership roles:
- Train people on how to do their jobs right. In a labor-intensive industry like moving and storage, this reduces company costs for injuries and accidents.
- Employees who perform better result in happier customers who come back and refer their friends.
- Revenue from more stable business is pumped back into the workplace through internal leadership development programs.
- This opens up the opportunity to corner existing markets or penetrate new ones, as the best employee leaders can be tapped to run new offices.
As Mary notes, the bottom-line impact of these employee development strategies for Gentle Giant is 80% of revenues coming from return business or referrals. Zane says this end product of great people practices is a firm – not squishy – statistic that should turn the head of any business leader.
You can learn about Gentle Giant's successful employee engagement practices directly from their CEO, Larry O'Toole. Larry will be speaking at our annual conference next week in Chicago on – appropriately enough – turning the economic crisis into opportunity for your business. Go here for more info.
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