One of the most common questions we get here at Winning Workplaces is, How do I measure the ROI of my workplace team building and employee engagement activities?
This is an excellent question. To answer it, we point to the strong business metrics of the Top Small Workplaces we recognize annually with The Wall Street Journal. I've outlined six of these below:
- Low annual turnover. Benchmark: 1-2% (ATA Engineering).
- Multi-year revenue growth, especially in a declining industry. Benchmark: 15% annually (King Arthur Flour Company).
- Strong revenue per employee. Benchmark: $233,700 (avg. all 2008 winners).
- Better-than-industry-average employee tenure. Benchmark: 5 years (King Arthur Flour, New Belgium Brewing).
- Long CEO tenure. Benchmark: 17 years (avg. all 2008 winners).
- Good portion of open positions filled from within. Benchmark: 25% (avg. all 2008 winners).
For a lot more takeaways on the ROI of a great workplace, don't miss our conference on this topic in October in Chicago, where around 300 small business thought leaders will gather to network and share ideas. Note that you can get our Benchmarking Report on the 2008 Top Small Workplaces for 40% off with your conference admission.



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