One of the blogs I follow is Engaged Employees, Remarkable Results! by Mark Hirschfeld. Mark is Principal in the Human Capital practice at SilverStone Group, and on the side he also writes about how better employee engagement leads to stronger business results.
On his blog yesterday he pointed to an interview he recently did with Jennifer Benz of Benz Communications. The first question and answer from this article stood out to me:
Of all the programs and incentives you heard about in your interviews [for your book with Leigh Branham, Re-Engage], which stood out to you as the most innovative?
The thing that impresses me about highly engaged employers is how thorough and methodical they are in their efforts to create a great workplace. Truly, nothing seems left to chance.
This is a valuable insight for both business leaders looking for team building and employee retention tips to cut hiring, training, and other HR costs, as well as employees who are fed up with their subpar workplace cultures (if you're one of the latter, tell us about your experience and learn from those of others in your shoes here).
Mark's truism – that great workplaces are achieved methodically, not by happenstance – is one that we've communicated over the years based on our findings from our small workplace recognition project. Leaders of our award-winning small and midsize businesses understand that more cohesive work cultures aren't a means unto themselves; well nurtured, they lead to improved metrics ranging from lower absenteeism and turnover to process improvement/cost savings and higher revenues.
To underscore the methodical-versus-random nature of the human capital strategies the small firms in our network use, check out the table below. It features people practices we've shared weekly with our email subscribers since late July. Note the bottom line results these enterprises track and enjoy from their investment on the people side!
(If you're reading this in an RSS feed, you may need to click here to view the table in its proper format.)
| Company (City, State)* | People Practice* | Result* |
| Web Works (Batavia, IL) | Tying bonuses to monthly team benchmarks | $12,500 in new revenue and $1,000 in new recurring revenue on a monthly basis |
| The Learning and Leadership Center (Salem, MA) | Employees design the people practices, including benefit structure and evaluation | Reduction in turnover from 30-40% in late 1990s to <10% in recent years |
| Levelwing Media (New York, NY) | Employees encouraged to take the lead on client business, measuring goals and using data to support future client opportunities | Accountability of the measurement defines the results and therefore leads to increased client spending and more revenue |
| Torch Technologies (Huntsville, AL) | Special bonus incentives for employees who contribute significantly to their new business proposal process | $400 million in new business in 2009; 50% revenue growth over 2008 |
| Colorado Asphalt Services (Commerce City, CO) | Only company in industry/state with internal marketing dept.; these workers heavily attend client relationship events | Additional business generated by attending these events helps control company's significant fixed costs |
| Video Guidance (Eden Prairie, MN) | Quarterly meetings where all employees can see financial statements and other sales reporting tools | Employees know if firm is on track or if they need to step it up to meet their goals; >10% revenue growth in 8 of 10 years in business, profitable every year |
| LifeMatters (Bethesda, MD) | Employees answer questions weekly that influence direction of company, such as How did I increase sales while keeping quality consistent? | In a saturated marketplace, 2000% growth from 2005-2009 |
*Source: 2010 Top Small Company Workplaces award application/survey
To start getting practices and results like the ones above in your email, go here. (Side benefit: You will be registered to receive our next IDEAS newsletter, which will contain our review of Mark Hirschfeld's book Re-Engage.)


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